It's about putting smiles on people's faces through simple acts of kindness, realising that the thing that makes this city great is the people that live in it, and that we all need a reason to smile.

Anyway, who wouldn't want to be loved? We all need it , whether we are ready to admit to it or not. The real question is; why isn't this kind of thing normal?

More than that, we belive that as each one of us starts to think about getting involved in the philosophy of lovecov we will find that people get noticed that may have been ignored. Needs might get met that could have gone unmet. People who felt completely isolated may just feel a sense of hope, and at the very least we will have put smiles on faces and maybe even made them.

With our society growing apart, it's not uncommon for people not to know the people who live on their street; our neigbours are often strangers. More and more people are feeling isolated and lonely and we don't believe that this is a good way to live.

We hope this site can be a part of helping us break the ice with the people that we come across, helping people forge new and possibly life-long relationships with people that may have been there all along through a variety of social action events and individual acts of kindness.